A style study — not a real store, not affiliated with Neville Brody · more
Brody grid study

Chinese tea · red block grid

a tea shop set like a printed manifesto

Cream stock, black and red bars, halftone ramps, type cut like machinery. Every tea sits in a numbered panel with its province, process and harvest form.

Cream page with a heavy lowercase headline, red and black bars and dark tea clumps in a halftone panel

Tea in seven blocks

34 teas · 7 categories

Green teaGreen tea5 teasOolongOolong14 teasRed tea (hongcha)Red tea (hongcha)6 teasPu-erhPu-erh4 teasWhite teaWhite tea2 teasTea paste (chagao)Tea paste (chagao)2 teasBuckwheat (not a tea)Buckwheat (not a tea)1 tea

Wear the grid

All tees and hoodies →

Wear — Ālǐshān Zhū Lù CháĀlǐshān Zhū Lù CháWear — Bái JiānBái JiānWear — Passion-Fruit OolongPassion-Fruit OolongWear — Raw Pu-erh PasteRaw Pu-erh PasteWear — Ripe Pu-erh PasteRipe Pu-erh PasteWear — Dà Hóng PáoDà Hóng Páo

Why it looks like this

The layout borrows the editorial language Neville Brody made familiar: a grid you are meant to see, type treated as engineering, one loud red against warm paper. It is an independent study of that language, made without his involvement. The language suits a catalogue spanning seven classes of Chinese tea, because what separates those classes is structural rather than pretty: province, county, altitude, process, harvest form. Every block on the page carries one of those facts, so nothing here could be deleted without losing information. The photography is ours and unretouched, which is why the leaf is the roughest thing on an otherwise engineered page.